RETENTION / ACTIVATION
Weekly return cohorts
Customers with a completed first-session setup.
Imported rows48,216
Current segmentAll customers
COHORTSTARTW1W2W3W4W5W6
May 4100%82%71%64%58%54%50%
May 11100%79%68%61%56%51%48%
May 18100%86%75%69%64%60%57%
May 25100%88%78%72%68%64%61%
May 32100%84%73%66%61%58%55%